Preferring to identify myself as a ‘creative’ and swan around digital marketing offices drinking herbal tea and looking tortured, I’ve sometimes been guilty of glazing over when it comes to search volume research. Recently though, I’ve had a change of heart. Consider me a convert to data-driven content. Edinburgh vs. Glasgow Having a background in […]
Today’s traveller uses more touch points than ever before they rush off and make the final decision on what company or companies they use to book their online travel. In marketing terms this means the more ground your brand can cover, the better. Your audience may looking for a holiday idea, a location, a hotel, […]
Search marketing professionals get to see the real search terms that people use to reach your website on a daily basis; the days of stumbling about in the dark, trying to work out what search terms were used on Google are pretty much over. Google’s webmaster tools now shows us far more information than ever […]
Congratulations to our good friends at Hotel Chocolat as we celebrate the opening of their 1st store in Watford 10 years ago. As stores have popped up all over the UK, the product offering has also expanded to relaxing coffee shops, a restaurant, a luxury hotel in St Lucia, the Rejuvenate skin care range and the […]
How do businesses use digital marketing to grow their brand and service offering? Every business needs to start somewhere when it comes to reaching to out their new potential audience groups. So how do you take the CEO’s business plan and turn it into a marketing strategy that can be planned, implemented, measured and aligned […]
What changes regarding Google’s match types: Up to now advertisers could opt out from close variations in phrase and exact match but soon this option will be history. From late September onwards Google plan to implement close variant keyword matching to all exact and phrase match keywords. For some this might not be great news […]
Today’s guest blog post comes from across the Irish sea at Microsoft’s office in Dublin and is kindly provided by Sandra Olivera our Account Manager at Bing. Q. Sandra, welcome to the Ambergreen blog and thank you so much for writing this guest post. Before we delve down into the nitty gritty tell us a […]
We watched with interest and excitement the announcements Jerry Dischler (VP of Product Management at Google) made with regards to the most recent developments of the AdWords Tool Kit. However, the emphasis was less about the tools and the message of putting the constantly connected consumer at the heart of their developments was loud and clear; […]
You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and make sure you drive to a bold form and call to action. Just get them to convert as fast as you can. So […]
We all know by now that search is an effective channel for local marketing. Marketing through search at the local level is best practice for businesses with physical locations (and even for some without), but doing that at scale can be tricky. If you have a business with multiple locations, you’ll want to ensure that […]