Tag Archives: paid search

2021 predictions: Automation, digital TV, and the end of the cookie

We’re focusing on paid media in the second part of our 2021 predictions series. This time, we gaze into our crystal ball to double down on a previous prediction, envision a world without (third-party) cookies, and explain why huge advancements in bid automation still require humans at the controls. Digital TV and video rise in […]

eTail Nordic: The Future of Voice Search

The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, Nasser Sahlool: Thank you to everyone that made it out to Copenhagen for the eTail™ Nordic conference, and to those that connected with the DAC team of Koen Smeets, Tim Maicher […]

Google’s Marketing Keynote 2017

Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is Google’s annual summit to show off a lot of fancy new features and tools that will be rolling out over Google’s favourite time period, “the coming […]

Analysing Google’s advertising gaffe

The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the right audience in the right places at the right time?

Awesome Digital Marketing Predictions for 2017

It’s been a wild year for digital marketing, to put it mildly: expanded text ads roll out, Penguin becomes part of Google core algorithm, and Donald Trump singlehandedly leads a successful brand awareness campaign. Since we were on point with last year’s predictions, we decided to have a go at next year. This should give […]

PPC Travel Sector Checklist for Your Summer Campaigns

With the summer season just around the corner, many of us are busy finalising our holiday plans. But for travel sector companies, it’s just the opposite: summer marks the beginning of a peak season. After years of experience in the travel sector, we’ve found that setting up paid media campaigns is a lot like preparing […]

Context is King as Google AdWords Announces Major Changes

Google’s announcement of a bevvy of changes to the AdWords and Analytics platforms at their Performance Summit last month felt like a list of long-awaited answers to questions that search marketers have been asking for years. When are they finally going to monetise the maps channel? When are we going to be able to modify […]

What the AdWords just happened to Google’s SERP?!

The internet has been a blaze over the past few days with the news that Google have remove  ads from the right-hand side (RHS) of their search results. While AdWords veterans are understandably concerned, we’ve always optimised our clients’ paid accounts around their broader marketing objectives, rather than blindly aiming for position one. While this […]

What Google’s Dumping of the AdWords Right Rail Means for Marketers

In what certainly seemed to many like an abrupt move, Google rolled out a global change to its search engine results page (SERP) layout for desktops and tablets late last week, effectively ending its long-standing tradition of serving ads to the right of its search results. For those of us who have spent much of […]

Enterprise Digital Marketing for the Travel Sector

We have watched a lot of travel brands change hands over the years as companies have been bought over and brand names have sometimes changed as a result of this. The larger enterprise players in the travel sector have capitalised on their brand wealth but have not always been aware of the specific details of […]