Tag Archives: paid search

eTail Nordic: The Future of Voice Search

The DAC team have returned from their Copenhagen trip, feeding back that it was a fantastic event. A word from our VP Client Strategy, Nasser Sahlool: Thank you to everyone that made it out to Copenhagen for the eTail™ Nordic conference, and to those that connected with the DAC team of Koen Smeets, Tim Maicher […]

Google’s Marketing Keynote 2017

Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is Google’s annual summit to show off a lot of fancy new features and tools that will be rolling out over Google’s favourite time period, “the coming […]

Analysing Google’s advertising gaffe

The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the right audience in the right places at the right time?

Awesome Digital Marketing Predictions for 2017

It’s been a wild year for digital marketing, to put it mildly: expanded text ads roll out, Penguin becomes part of Google core algorithm, and Donald Trump singlehandedly leads a successful brand awareness campaign. Since we were on point with last year’s predictions, we decided to have a go at next year. This should give […]

PPC Travel Sector Checklist for Your Summer Campaigns

With the summer season just around the corner, many of us are busy finalising our holiday plans. But for travel sector companies, it’s just the opposite: summer marks the beginning of a peak season. After years of experience in the travel sector, we’ve found that setting up paid media campaigns is a lot like preparing […]

What the AdWords just happened to Google’s SERP?!

The internet has been a blaze over the past few days with the news that Google have remove  ads from the right-hand side (RHS) of their search results. While AdWords veterans are understandably concerned, we’ve always optimised our clients’ paid accounts around their broader marketing objectives, rather than blindly aiming for position one. While this […]

Enterprise Digital Marketing for the Travel Sector

We have watched a lot of travel brands change hands over the years as companies have been bought over and brand names have sometimes changed as a result of this. The larger enterprise players in the travel sector have capitalised on their brand wealth but have not always been aware of the specific details of […]

Irn Bru turns Google Scottish in London

Preferring to identify myself as a ‘creative’ and swan around digital marketing offices drinking herbal tea and looking tortured, I’ve sometimes been guilty of glazing over when it comes to search volume research. Recently though, I’ve had a change of heart. Consider me a convert to data-driven content. Edinburgh vs. Glasgow Having a background in […]

The Visibility Gap in Travel Marketing

Today’s traveller uses more touch points than ever before they rush off and make the final decision on what company or companies they use to book their online travel. In marketing terms this means the more ground your brand can cover, the better. Your audience may looking for a holiday idea, a location, a hotel, […]

Search positions and click throughs for the UK and US

Search marketing professionals get to see the real search terms that people use to reach your website on a daily basis; the days of stumbling about in the dark, trying to work out what search terms were used on Google are pretty much over. Google’s webmaster tools now shows us far more information than ever […]