Tag Archives: paid

3 Strategies to Drive Lead Gen in Higher Education

With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local, regional, and even international rivals for the same leads, it’s more difficult than ever to cut through the noise and make meaningful connections with potential students. So […]

Bing Ads Ends Device Targeting and Follows Google’s lead

September sees the implementation of a controversial change to Bing’s device targeting options; the amalgamation of Desktop and Tablet targeting. Currently, a negative bid modifier of -90 is available on desktops and tablets, effectively allowing you to stop Ads showing on either of the devices.  The up and coming change is going to restrict the […]

The Scoop on Converged Media From ClickZ Live

On May 15, I had the opportunity to speak at ClickZ Live Toronto. Representing DAC demands that a strong case is made for optimizing results, and the session did just that. In the age of converged media, integrating earned, owned and paid strategy is enriching consumer experiences and raising ROI for brands through effective lead […]

Google’s New Product Announcement Expands Advertising into App Territory

Last Tuesday (April 22, 2014), Google’s #StepInsideAdWords was introduced to a modest live crowd and sweeping array of anxious Hang-Out participants, all eager to learn the next big thing. What we got was somewhat of a surprise, in a good way. Jerry Dischler, VP of Product Management for Adwords, took the stage to showcase the following: Innovative […]

Screens Collide with Google’s New Enhanced Campaigns

Today Google announced some of the biggest changes to its Adwords platform in recent memory. With the rollout of what it’s calling Enhanced Campaigns, the search giant is doing a pretty dramatic 180 in its approach to the increasingly critical mobile space. Effective for everyone in June of this year and available as an option to all […]