Tag Archives: online marketing

GDPR: What is it and how will it impact online marketing businesses?

| November 10, 2017

This is the third post in the “Talk data to me” series. See last week’s post about the features offered by Google Analytics to connect offline and online data together. This week’s post will look into the so-called GDPR and the main challenges it poses for the online marketing industry. GDPR Overview We are now […]

The Hero’s Journey: 4 Stages of Better Blogger Outreach

| April 6, 2016

What do Luke Skywalker, Katniss Everdeen, and Harry Potter all have in common (besides being generally awesome at staying alive)? Like many of pop culture’s greatest heroes, they followed the same path to greatness, a path mythologist Joseph Campbell called “The Hero’s Journey.” The Hero’s Journey is the definitive path to greatness, but it doesn’t […]