“Analytics SEO are an SEO vending suite providing a tool to monitor and record workflow on most elements of organic search, what will be the biggest challenges and opportunities for agencies and brands that use your services in 2015?” If you’re a marketing leader in your organisation responsible for choosing the right tools and data […]
The website migration is one of the most overlooked hurdles that will leave businesses struggling to survive to reach their business goals for the year. I have never heard of a sales director ever predict a drop in revenue because they were migrating to a new web platform, yet I’ve lost count of the times […]
Congratulations to our good friends at Hotel Chocolat as we celebrate the opening of their 1st store in Watford 10 years ago. As stores have popped up all over the UK, the product offering has also expanded to relaxing coffee shops, a restaurant, a luxury hotel in St Lucia, the Rejuvenate skin care range and the […]
How do businesses use digital marketing to grow their brand and service offering? Every business needs to start somewhere when it comes to reaching to out their new potential audience groups. So how do you take the CEO’s business plan and turn it into a marketing strategy that can be planned, implemented, measured and aligned […]
The website migration is one of the most overlooked hurdles that will leave businesses struggling to survive to reach their business goals for the year. I have never heard of a sales director ever predict a drop in revenue because they were migrating to a new web platform, yet I’ve lost count of the times […]
As the latest round of ‘not provided’ changes begin to take shape, we are looking at the various ways the search marketing industry is dealing with the problem. One such company – and a vendor whose products we use ourselves – trying to work solutions to the issues left in the ‘not provided’ wake is […]
Google started to change the way we saw organic search terms being reported in Google Analytics in the autumn of 2011. As the number of ‘secured’ searches grew, the number of organic search queries recorded and displayed in GA as ‘not provided’ began to grow. A year later, those single digit metrics were now looking […]
Through a series of terrifying-sounding headlines and people shouting that the [paid search] world is about to end, most of us have heard that Google will be removing keyword data for paid search as of now. But if we stop for a second and think about the implications before going into blind-panic mode it becomes […]