Over the past nine years, mobile traffic has increased from 0.7% to 52% of total website traffic. However, mobile traffic is notoriously more difficult to convert than desktop traffic—there are difficulties with accidental clicks and with people’s reluctance to buy on mobile devices, to name a few challenges. Nevertheless, phones have become an integral part […]
As part of its recent rebranding, Toronto-based AlarmForce has launched a new mobile-first website, created by DAC. We have been working with AlarmForce for over two years and beat out five multinational full-service advertising agencies and a website design agency to win the website redesign business. You can read all about the brand refresh in Marketing Magazine, […]
By now I am sure that most of you have heard of the digital personal assistant. It is quite possible that you don’t know it by that name. That is right, I am talking about Siri (Apple), Cortana (Microsoft) and Google Now (Android). These are the 3 main digital personal assistant technologies that are used […]
Google mobile results have been updated, providing some game-changing results. This greatly contrasts with last year’s “Mobile-geddon” update, which in reality was nothing more than a small taste of what was to come. I recently read that if your website was mobile friendly, you would not see any difference in visibility on search results, regardless […]
“Micro-moments” is a new buzz-word in digital marketing inspired by the rise in mobile browsing. Mobile changed the way customers interact with brands, so to use the same analytics approach as for desktop misses a huge amount of insight. By breaking interactions down into real-time, intent-driven micro-moments, businesses can gain a much deeper understanding about […]
Rapid adoption of digital, specifically mobile, combined with an increase in digital trust and the emergence of the “Buy with Google” button has set the stage for on-the-run mobile commerce. A year ago, Shopify reported mobile’s eclipse of desktop accounting for 50.3% of eCommerce traffic. “Always on shopping” has brands shifting investment. With eCommerce transactions […]
In digital marketing, we often find that SEO (Search Engine Optimisation) is an afterthought for large brands looking to make a splash in the online space. A combination of lack of understanding, minimal immediate results and a perceived difficulty in measuring the ROI are often the reason for this. As a result, a great deal […]
Facebook Testing Mobile Lead Generation The goal of every company is to convert people into customers – this is an obvious truth, and yet bringing in higher conversion rates for online visitors remains a challenge for most brands. Facebook, in particular, is working hard to change this within their ecosystem; just look at their partnership […]
After last year’s SMX Advanced conference in Seattle, I wrote about how the pace of change seems to be accelerating in the search marketing space. The evidence of that rate of change was certainly on display at this year’s conference. The good news is that as marketers, the possibilities are nearly limitless. What’s possible today […]
I admit I’m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier. I imagine walking down the street looking for a place to eat and having discounted offers for local restaurants appearing on my phone as I walk by them. I fantasise […]