Tag Archives: mobile

Google Mobile Update: Turning Surprises into Success

Google mobile results have been updated, providing some game-changing results. This greatly contrasts with last year’s “Mobile-geddon” update, which in reality was nothing more than a small taste of what was to come. I recently read that if your website was mobile friendly, you would not see any difference in visibility on search results, regardless […]

Micro-moments in Digital Marketing

“Micro-moments” is a new buzz-word in digital marketing inspired by the rise in mobile browsing. Mobile changed the way customers interact with brands, so to use the same analytics approach as for desktop misses a huge amount of insight. By breaking interactions down into real-time, intent-driven micro-moments, businesses can gain a much deeper understanding about […]