Tag Archives: measurement

More Errors Announced on Facebook Reporting: What it Means for Brands

In its third admission since September, Facebook announced it has realised more errors in the way it measures engagement with video ads and links to external sites. 2016 has not been a banner year for accuracy at the internet’s second-biggest advertising player – so what does this mean for brands? More and more, agencies and […]

Yellow Pages Dirty Little Secret… People still use them!

It’s a fact. We use the Yellow Pages more often than we’d like to admit. I was recently with a client demonstrating the strength of Yellow Pages in their particular vertical.  And before you ask, yes, usage has declined.  However, there are still 11 million references a year to this particular category.  Furthermore, when someone is using […]

IYP… What’s in it for Me?

In a word, leads. Internet Yellow Pages (IYP) is an interesting medium. When implemented correctly (localised content whenever possible, tracked properly with call tracking as well as analytics), IYP can provide tremendous value to advertisers. Many times I am asked: “Well, which one should I be in?” The answer is not as simple as one-and-done when advertising […]

What is a Phone Call Worth to an Advertiser?

Let’s wax poetic on the value of a phone call for a moment.  I often speak with advertisers on what a call is worth to them.  Is a six second call valid?  Some may say ‘yes’, some would argue ‘no’. Is it really in the eye of the beholder? Let’s take a glimpse into my life […]