Tag Archives: marketing

Augmented Reality: Blending Real-World and Digital Marketing

Unless you’ve been snoozing like a Snorlax, you’ve probably heard of Pokémon Go. It’s a free-to-play augmented reality game in which players use their smartphones to locate and catch Pokémon. It’s also the most interesting marketing development we’ve seen in years. The crazy thing is, that’s not even an overstatement. The game itself may stand […]

Are You Customising Every Stage of the Consumer Journey?

DAC was privileged to recently hold a Digital Roundtable at its Chicago Office, in which it had C-level executives from top organisations throughout the Chicagoland Area. There were a number of different topics covered, but the main conversation was about how different organisations are engaging their customer and treating their customer in the ever-changing digital […]

5 Big, Bold Digital Strategy Predictions For 2016

Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation of new technologies, platforms and media, this is an exciting time to be working in the digital realm. What will digital strategy look like […]

What Scotland thinks of Content Marketing…

Earlier this year I had the pleasure of traveling around the country, armed with notepad and Dictaphone, to speak to some of Scotland’s best and brightest Content Marketers for my thesis research. A wide variety of senior, experienced practitioners of content marketing volunteered their valuable time and expertise, coming from a varied range of industries, […]

Bringing multi-channel analytics into the marketing mix

We have recently discussed how important it is to have an overview and analyse the whole sequence of marketing channels leading to leads and transactions. For example, if a channel mostly performs as the initiator of communication with potential customers, the use of hard calls-to-action asking a person to buy now might not work as […]

How to Prepare a Programmatic Workforce in Your Agency

Math, Math and More Math! We have all heard by now how programmatic media will grow exponentially in the near future… that’s old news. But are we prepared in terms of the expertise and knowledge base required to plan and deliver media campaigns in this burgeoning area? Do we, as agencies, have the right skill […]

Does Your Digital Presence Speak to the Research Savvy Consumer?

“Where did you hear about us?” It’s a common question for businesses to ask consumers (and a good one to be asking), but the one-word response you get from a consumer at the end of a transaction might not give you the full picture. Sure, maybe it was as simple as a friend recommending a […]

“Don’t Be Stupid!”–Words Of Advice From Avinash Kaushik

Among the standing room only crowd at the SES conference in Toronto last week, Avinash Kaushik, the Google Marketing Evangelist spoke about the things that annoy users and keep businesses from maximising their online results. There were two points that really stood out. “The obsession businesses have with ranking is stupid,” he said. The primary goal […]

How to Increase the Effectiveness of Your Local Directory Ads

Do you get 80% of your leads from your top four markets? Is your franchise aligned to service only certain zip codes? Do you know what directories (if any) your customers are using? Successful local search campaigns are built through targeting specific local market areas and ensuring that your message reaches consumers in that area. […]

Is Google the 500 Pound Gorilla in Social?

Measuring the return on investment (ROI) of social media advertising activities has always presented an issue for marketers. How do you prove to your client or company that all those hours spent chatting online with fans and followers will lead to money back in their pocket? That’s what the new features in Google Analytics are […]