Tag Archives: marketing agency

Podcast rewind: Camille Fetter’s 4 insights into the Great Resignation

Employers know it. Employees know it. The demand for talent has never been fiercer during the “Great Resignation”, one of the pandemic’s most complex and nuanced aftershocks. In the digital sector especially, we are witnessing a sea change in employer/employee relationships, from remote working arrangements to the rise of pay transparency. But how should businesses […]

Testing 1-2-3

I’m a self-admitted testing geek. What should you test? In a straight A/B test, you pick one variable to test and keep everything else the same. Lots of people make two very common mistakes with this: Either they try to test two variations that are so different that it’s impossible to know what caused the change […]