Tag Archives: maps

Independent Research Firm Highlights the Importance of Local Search for Brands

In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC what we thought! The report outlines what makes local searches unique, what customers want to see […]

8 Local Search Predictions You Need To Know In 2016

2015 saw a number of major shifts and behaviour changes that greatly affected local search. Consumers continue to require more and more information on local businesses, yet search engines and online mapping publishers are making it harder and harder for businesses to be properly optimised in the channel. This struggle between evolving consumer demands and […]