Maintaining optimal listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate. It’s also a sad fact that sometimes you need to watch out for spam and your competitors intentionally vandalising your business. Competitors have been known to […]
While most of us recovered from our holiday exertions as 2018 ticked over into 2019, Google and other players in local digital continued to hit the news wire with important updates. So let’s forget the polar vortex (for now, at least) and take a look at the hottest new developments in local search and Local […]
In our recent post about the STORE18 conference, we referenced Google’s Eric Morris and his idea that “proximity is key to closing the customer”. Of course, if being physically close was all there was to it, a lot of agencies would be out of luck (and out of business!). Instead, “near me” searches are now, […]
Winter is the Golden Quarter for many businesses—especially those with local footprints. With the holiday season capable of making or breaking a business, it is vital to make sure your Local Listings Management (LPM) strategy is up to snuff for the last few months of 2018. Whether you’re in the middle of holiday planning or […]
Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local strategies are continuing to expand beyond just creating store pages and managing citations across the web, we’re looking at five steps you can take […]
Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or personal reviews of a local business. This marks a very large step forward in local search. Users interacting with maps or local search […]
As we reach the last quarter of 2017 — more than 10 years after the introduction of Google Maps — the need for businesses to effectively manage their listings online is, for most marketers, a no-brainer. Listing management — ensuring core location information, such as business name, address, phone number and website, are easily and […]
On September 19th Apple released the much-anticipated iOS 11. This operating system upgrade comes with numerous UX/UI changes designed to help the consumer. It is being dubbed as one of the most radical and progressive iOS updates that Apple has released in a long, long time. Given all of these changes being released to millions […]
Internationally recognized program honours excellence in digital marketing among the world’s top marketers. Leading industry publication Search Engine Land recently included DAC amongst the short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital marketing agencies, in-house marketing teams and individuals around the world. DAC is proud to […]
Google represents about 64% of all search happening in the U.S. today. This means it’s imperative for your business to show up when potential customers go looking. There are paid ads to get your business at the top of the page for your main keywords and traditional SEO to help drive traffic to your website, […]