Tag Archives: location

Your Local Search Holiday Checklist

Winter is the Golden Quarter for many businesses—especially those with local footprints. With the holiday season capable of making or breaking a business, it is vital to make sure your Local Listings Management (LPM) strategy is up to snuff for the last few months of 2018. Whether you’re in the middle of holiday planning or […]

5 Steps to Localize Your Content Marketing Strategy

Before the New Year, we revealed our predictions for content marketing in 2018. Among them, we asserted that winning brands will have local content strategies. As the year progresses and local strategies are continuing to expand beyond just creating store pages and managing citations across the web, we’re looking at five steps you can take […]

The Effect of Online Visibility on Customer Engagement

Many marketers struggle with showing the exact value of proper local listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants, etc… is key to a successful local search program. What isn’t always clear is condensing proper citation management down to a single value statement. With this in mind, […]

Year in Review: 6 Big Google Updates for Local Search in 2017

Google has never been more serious about local search than in 2017: they rolled out new products, features and integrations at a rate previously unseen. Below you’ll find some of the most interesting updates Google rolled out over the last year (plus a 2016 game-changer we just couldn’t leave out): If there’s one thing we […]

Video Reviews for Google Maps: The Next Generation of Content and Feedback

Google recently launched video reviews for Maps, where Local Guides can post 30-second clips or record 10 seconds of footage directly from the Google Maps app to share the atmosphere, details or personal reviews of a local business. This marks a very large step forward in local search. Users interacting with maps or local search […]

Listing Management for Your Business: What’s Next?

As we reach the last quarter of 2017 — more than 10 years after the introduction of Google Maps — the need for businesses to effectively manage their listings online is, for most marketers, a no-brainer. Listing management — ensuring core location information, such as business name, address, phone number and website, are easily and […]

6 iOS 11 Changes That Will Affect Local Presence Management

On September 19th Apple released the much-anticipated iOS 11. This operating system upgrade comes with numerous UX/UI changes designed to help the consumer. It is being dubbed as one of the most radical and progressive iOS updates that Apple has released in a long, long time. Given all of these changes being released to millions […]

DAC Named Search Engine Land 2017 Awards Finalist

Internationally recognized program honours excellence in digital marketing among the world’s top marketers. Leading industry publication Search Engine Land recently included DAC amongst the short list of nominees in the 2017 Landy Awards, selected from nearly 300 submissions from leading digital marketing agencies, in-house marketing teams and individuals around the world. DAC is proud to […]