Tag Archives: KPI

The Effect of Online Visibility on Customer Engagement

Many marketers struggle with showing the exact value of proper local listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants, etc… is key to a successful local search program. What isn’t always clear is condensing proper citation management down to a single value statement. With this in mind, […]

Reducing Click Per Acquisition at the Local Level with Display Media

When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local level. With a localised display media campaign, you can deliver tailored content, allowing you to reach the right people with the right message at […]