Tag Archives: keywords

Google Mobile Update: Turning Surprises into Success

Google mobile results have been updated, providing some game-changing results. This greatly contrasts with last year’s “Mobile-geddon” update, which in reality was nothing more than a small taste of what was to come. I recently read that if your website was mobile friendly, you would not see any difference in visibility on search results, regardless […]

Keyword Research: The Building Blocks of Business

Too many keywords, not enough action. It’s such a shame seeing a company lost inside an Excel spreadsheet and not making the most of their keyword research. Keyword analysis, search demand analysis, SEO sorcery – call it what you want, but it’s the research piece that looks at all the potential keywords that could drive visitors […]

Has Penguin Finally Killed Link Building?

Since Matt Cutts announced the Penguin update some weeks ago (aka, the over-optimisation penalty), the Search Engine Optimisation industry has been trying to figure out exactly what it means. Penguin officially rolled out late last month, and there have been a whole passel of accounts of sites getting hit pretty hard. In the official post […]