Tag Archives: impulse purchases

Retail Therapy and the Power of the Impulse Buy

Retail therapy can be defined as the act of shopping with the sole purpose of improving one’s mood or disposition. We’ve all been there—buying things on impulse to relieve stress after a bad day or to treat yourself after a long week. For an example, look no further than your own shopping habits. Take a […]

Analytics reveals the psychology of impulse purchases

Maximising the basket value. It’s the Holy Grail for any e-commerce website. But what’s the best way to upsell at the basket? Why do people impulse buy? Why do different groups of people add products of different value? In this week’s analytics roundup, I’ll help answer these key questions with the help of analytics data. […]