Tag Archives: google updates

Google’s Marketing Keynote 2017

Roll up, roll up, Google’s got some fresh tools to change targeting and measurement once again! Google’s Marketing Keynote for 2017, dubbed proudly by Google as “Marketing Next”, is Google’s annual summit to show off a lot of fancy new features and tools that will be rolling out over Google’s favourite time period, “the coming […]

Analysing Google’s advertising gaffe

The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the right audience in the right places at the right time?

Google Penguin updated to part of core algorithm

There’s a new penguin in town. Since its debut in 2012, Google Penguin updates have wreaked havoc for webmasters who relied on spammy links to gain visibility. On 23 September 2016, however, Google announced that Penguin has become a permanent, real-time part of their core algorithm. So here’s the question everyone’s asking: Will my site […]

What are gTLDs & Brand TLDs?

Generic Top Level Domains (gTLDs) are an alternative to standard domain name extensions. Existing domains such as .com, .net and country specific domains such as .co.uk and .fr are now supplemented by word-based domains such as .recipes, .london, .scot and .maps. A Brand TLD is an innovative type of top level domain name (TLD) that […]