Tag Archives: Google Places

Independent Research Firm Highlights the Importance of Local Search for Brands

In the August 22, 2016 brief by Forrester Research, Attract Customers Through Local Search, the respected independent research firm outlines the new expectations consumers have of how brands show up in local search – and they also asked DAC what we thought! The report outlines what makes local searches unique, what customers want to see […]

Your Google+ Local Questions Answered

As with any major change, the shift from Google Places to Google+ Local has raised  many questions about what is happening and what the implications will be. Below is a distillation of answers to the common questions that have come up so far about the new interface, how to interact with it and what is […]

Google Pairs Local and Social with Google+ Local

Today Google unleashed another resounding shot across the bow of players in the social and local digital marketing space: Google+ Local.  This move will effectively make Google Place Pages a memory, replacing those pages with a new local section of their Google+ social network. This falls in line with Google’s overall product consolidation strategy, and […]