Tag Archives: Google

5 Ways Penguin 4.0 Impacts SEO

Google Penguin 4.0 is now officially rolled out – and while it’s just one of many factors that can affect organic search, it’s a significant one. Here are the top 5 implication for brands and how to make it work for your company’s website. SEO is less set-and-forget than ever  With the latest Penguin update to […]

How to Avoid Striking Out – 3 Common SEO Whiffs

Understanding SEO can seem intimidating but it doesn’t need to be. With the baseball season underway, let’s use the familiar strike out analogy to observe three common mistakes that can affect the success of a Search Engine Optimisation strategy. The Players Google is the umpire – they are responsible for calling the strike zone and have […]

Not ready for Google’s mobile update? Here’s what you can do

These days, Google isn’t really trying to hide that fact that they’re pretty frustrated with the pace of mobile-friendly content development across the Internet. That’s why it wasn’t terribly surprising when the search giant took the unprecedented step of telling websites to get mobile friendly or else. As you’ve probably heard by now, on April 21st […]