Ready to crank up the conversions? This is a beginner’s guide to the Customer Journey Analysis, our method of drawing actionable insights from a site’s user behaviour. Just imagine understanding your customers’ needs, their behaviours, their decision-making processes. With the Customer Journey Analysis, it’s more than possible – it’s guaranteed.
We have recently discussed how important it is to have an overview and analyse the whole sequence of marketing channels leading to leads and transactions. For example, if a channel mostly performs as the initiator of communication with potential customers, the use of hard calls-to-action asking a person to buy now might not work as […]
As the latest round of ‘not provided’ changes begin to take shape, we are looking at the various ways the search marketing industry is dealing with the problem. One such company – and a vendor whose products we use ourselves – trying to work solutions to the issues left in the ‘not provided’ wake is […]
Through a series of terrifying-sounding headlines and people shouting that the [paid search] world is about to end, most of us have heard that Google will be removing keyword data for paid search as of now. But if we stop for a second and think about the implications before going into blind-panic mode it becomes […]