Tag Archives: Google AdWords

Geo-granularity in Paid Search

We all know by now that search is an effective channel for local marketing. Marketing through search at the local level is best practice for businesses with physical locations (and even for some without), but doing that at scale can be tricky. If you have a business with multiple locations, you’ll want to ensure that […]

Dynamic Location Insertion for AdWords

There are a gazillion reasons why it’s good practice to target your AdWords campaigns to the city or state level. Not only is it more affordable to target locally, but searchers (and in particular, mobile searchers) convert better when they see a search result that matches their immediate location. Most paid media folk are now […]