Last summer, just over a year after the introduction of GDPR, British Airways was issued with a record-setting £183 million fine for failing to protect its customers’ personal data. But when BA’s appeal period came to an end in January 2020, the Information Commissioner’s Office (ICO) delayed its final decision for several more months. What’s […]
According to Reign of Fire, Britain will become a post-apocalyptic (maybe even post-Brexit?) wasteland in 2020, and we will be facing a desperate showdown with fire-breathing dragons as they threaten to wipe out humanity once and for all. Pacific Rim, on the other hand, predicted that 2020 will bring significant leaps in giant-robot warfare and […]
In today’s fully digital world, new laws such as GDPR in the EU and the California Consumer Privacy Act of 2018 (which goes into effect in 2020) aim to allow consumers to not only opt out of data capture but also have more control over their data and how it’s used. In theory, this type […]
If you are in digital marketing or reside in the EU, you’ve most likely heard a lot of chatter around the GDPR recently. But what exactly is the GDPR, what do consumers think about it, and how will this affect marketing? What is the GDPR? The General Data Protection Regulation (GDPR) is a set of […]
This is the third post in the “Talk data to me” series. See last week’s post about the features offered by Google Analytics to connect offline and online data together. This week’s post will look into the so-called GDPR and the main challenges it poses for the online marketing industry. GDPR Overview We are now […]