Tag Archives: fake news

Truth in Advertising: 4 strategies to protect brands from poor content alignment

Fake news. X-Rated content. Brietbart. Clickbait. If you’re a digital marketer, these terms are part of your everyday lingo by now. Content alignment – working to ensure brand advertising is adjacent to “good” content – has always been a part of the digital media conversation, but the 2016 United States election really brought it to […]