This is part one of a two-part series covering SMX (Search Marketing Expo) Social Media Marketing 2012 at the Aria Resort and Casino in Las Vegas. I couldn’t think of a better city or venue to host SMX’s latest conference on Social Media Marketing than in beautiful Las Vegas, Nevada. This edition of SMX offered […]
My social media feeds are full of people looking for things. This morning, a friend of mine who is a parent of young toddlers posted a desperate plea on Facebook for a recommendation for a maid service. Another was travelling to China on business and was seeking a reliable VPN service to bypass the Great […]
Even before Facebook’s IPO stumbled its way onto the scene, pundits have been making a bit of a sport out of predicting the social behemoth’s demise. The general themes centre around why Facebook won’t be around in ten years – a topic we’ve written about before on this blog. The IPO just intensified those sentiments, […]
The announcement by Big 3 automaker General Motors that they will no longer be advertising on Facebook is probably leading a few companies to question their online media strategy. Should they be questioning their media strategy? Absolutely, every day. There’s no such thing as rinse and repeat in digital media; placing the same ads as […]
If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself “Can our customers easily access our company’s content and contact information from a smartphone?” If not, you could be missing out on potential sales. In the past, it […]