Tag Archives: emarketer

eMarketer Taps DAC for its Latest Report: Digital Marketing Trends in Canada

| December 5, 2016

After speaking with top Canadian marketers from companies including Honda, the Internet Advertising Bureau of Canada and our own Mario Lemieux, President of DAC / Canada, eMarketer has identified three key challenges and three opportunities for Canadian marketers in 2017. Multi-touch attribution, ad blocking and the digital talent gap were identified as the biggest things […]

Infographic: “Always on Shoppers” Lead the Charge in Global eCommerce #eTailEast

| August 11, 2015

Rapid adoption of digital, specifically mobile, combined with an increase in digital trust and the emergence of the “Buy with Google” button has set the stage for on-the-run mobile commerce. A year ago, Shopify reported mobile’s eclipse of desktop accounting for 50.3% of eCommerce traffic. “Always on shopping” has brands shifting investment. With eCommerce transactions […]