Despite its proven impact on results, localisation is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multichannel retailers view localisation as a means to capture online consumers and drive them to stores by targeting searchers utilizing a geographic modifier (“near me”, zip code, etc.) or placing ads on […]
Are you an offline business who has just decided to embrace e-commerce? Want to learn which of your products are bought the most/least? Would you like to know how many customers decide to drop out at each step of the checkout? Maybe you would like to track the amount of refunds requested to get an […]
Recent years have shown an upward trend in retail e-commerce sales, from less than 1% in 2000 to more than 7% in the most recently published US Census Bureau data. With more consumers shopping – and researching purchases – online each year for their next purchase, what do retail marketers need to know? While point […]
Some of the best and brightest digital marketers from several of Vancouver’s top companies came together last week at DAC’s Digital Marketing Round Table to discuss challenges and solutions related to current digital optimisation trends. The event, which complemented the 2016 Retail West conference, brought together representatives from major retail, financial, utilities and e-commerce organisations, […]