Tag Archives: digital marketing

January 2019 LPM Roundup

While most of us recovered from our holiday exertions as 2018 ticked over into 2019, Google and other players in local digital continued to hit the news wire with important updates. So let’s forget the polar vortex (for now, at least) and take a look at the hottest new developments in local search and Local […]

How to Win at Local: 4 Ways to Build a Hyperlocal Strategy

In our recent post about the STORE18 conference, we referenced Google’s Eric Morris and his idea that “proximity is key to closing the customer”. Of course, if being physically close was all there was to it, a lot of agencies would be out of luck (and out of business!). Instead, “near me” searches are now, […]

RE: How to Stop Sending Terrible Emails

How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8 billion email users worldwide This number is expected to grow to over 4.2 billion by year-end 2022 Total worldwide email […]

3 Digital Media Trends You Need to Know in 2019

In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From chatbots to voice search, this past year we saw a pattern in the way consumers interact with businesses. We also saw a pattern in the […]

November 2018 LPM Roundup

The winter months are the golden quarter for most businesses. But with your focus firmly on holiday sales and advertising, it’s easy to neglect your local listings—even though Google hasn’t stopped (or even slowed down!) its local search updates at this busy time of year. So don’t be too distracted as you put the finishing […]

5 Huge Changes Coming to Local Search—and How to Get Ahead

The specifics of local search have changed mightily since we sat down to write last year’s LPM predictions. In November 2017, most marketers were taking a desktop-first approach and worrying about citations. They didn’t yet have a full sense of the importance of reviews—and they weren’t really paying much attention to voice search at all. […]

3 Strategies to Drive Lead Gen in Higher Education

With global competition and rising acquisition costs, there’s no question that the digital age has made student enrollment a Sisyphean task for higher education brands. Up against local, regional, and even international rivals for the same leads, it’s more difficult than ever to cut through the noise and make meaningful connections with potential students. So […]

3 Content Strategy Trends to Prioritise in 2019

It seems like just yesterday that we were making our content strategy predictions for 2018. Last year, we looked at the rise of voice search, local content strategies, and increased content promotion as the trends set to dominate the industry. Those trends have become the new normal for content strategists, and we’re gazing into our […]

October 2018 Local Listing Management Roundup

Another month has passed, which means more developments in the world of Local Listing Management. This time we’ve seen some major changes with minor consequences, minor changes with major consequences—and a significant (if inevitable) demise that even casual users should note. Google shuts down Google+ Remember that massive push Google made for their own social […]