Tag Archives: digital marketing

Instagram Announces a “Significant Step Forward for Shopping”

Instagram announced on March 19th 2019 that they are adding a new way for people to buy products they discover on the app. Consumers in the US can purchase items directly on Instagram’s app from over 20 different brands, including Zara, H&M, Outdoor Voices, and Uniqlo. The checkout feature will allow people to make purchases […]

LOAC 2019: 3 Key Trends Affecting Local Advertising

Here at DAC, we’re all about local—which means keeping up with the latest and greatest developments in the world of local advertising is essential. Last week, I attended the 10th annual Borrell Associates Local Online Advertising Conference (LOAC). With speakers who are leaders in their field from top companies like Yelp, Waze, Facebook, Google and […]

February 2019 LPM Roundup

Maintaining optimal listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate. It’s also a sad fact that sometimes you need to watch out for spam and your competitors intentionally vandalising your business. Competitors have been known to […]

How To Help Your Nested Locations Thrive In Local Search

Businesses with distributed local footprints face a number of unusual challenges in digital, but few are as time-consuming as nested locations. Think about it: this is the only kind of setup where local businesses—such as jewellers, ATMs, and even coffee shops—either share their addresses or are located entirely inside another business. It’s a unique situation […]

January 2019 LPM Roundup

While most of us recovered from our holiday exertions as 2018 ticked over into 2019, Google and other players in local digital continued to hit the news wire with important updates. So let’s forget the polar vortex (for now, at least) and take a look at the hottest new developments in local search and Local […]

How to Win at Local: 4 Ways to Build a Hyperlocal Strategy

In our recent post about the STORE18 conference, we referenced Google’s Eric Morris and his idea that “proximity is key to closing the customer”. Of course, if being physically close was all there was to it, a lot of agencies would be out of luck (and out of business!). Instead, “near me” searches are now, […]

RE: How to Stop Sending Terrible Emails

How many emails did you receive today? This afternoon? Or even in the last hour? Probably more than you care to count. The Inbox Zero dream is definitely dead. Consider this: Today, there are 8 billion email users worldwide This number is expected to grow to over 4.2 billion by year-end 2022 Total worldwide email […]

3 Digital Media Trends You Need to Know in 2019

In 2018, businesses and brands were again faced with rapidly changing consumer trends in digital display media—and were repeatedly challenged to adjust their tools and technology just as fast. From chatbots to voice search, this past year we saw a pattern in the way consumers interact with businesses. We also saw a pattern in the […]

November 2018 LPM Roundup

The winter months are the golden quarter for most businesses. But with your focus firmly on holiday sales and advertising, it’s easy to neglect your local listings—even though Google hasn’t stopped (or even slowed down!) its local search updates at this busy time of year. So don’t be too distracted as you put the finishing […]