Tag Archives: digital

The State of UX: In-Store and Online

I recently decided to purchase a pair of pants at a high-end retail store in downtown Toronto; as I made my way into the store, the scent of the dark oak wood floors, the sound of ambient music and the sight of soft, colourful clothing felt warm and welcoming. The visceral appeal had already triggered […]

Localizing Your E-commerce Digital Media Strategy

Despite its proven impact on results, localisation is still an overlooked opportunity for many brands with a mature e-commerce digital media program. Many multichannel retailers view localisation as a means to capture online consumers and drive them to stores by targeting searchers utilizing a geographic modifier (“near me”, zip code, etc.) or placing ads on […]

3 Tech Phenomena that will Revolutionise the Media Industry

Display media has always been an exciting, dynamic marketing channel. With the ability to place media in front of almost any target audience, a multitude of different creative options available and nearly limitless data sets to buy and optimize against, display remains a critical (and ever-changing) part of the marketer’s toolkit. In 2017, we heard […]

How to Rock Your Digital Agency Interview

I’m sure you’ve been there. Walking out of an interview and not having a clue how it went. Not sure if you asked enough questions, said the right things… or if the interviewer actually found your jokes funny. So, if you’re looking for a role at a leading digital marketing agency, what can you do […]

Google Rolls out Three Positive Changes for Marketers

2017 has seen a plethora of changes to the digital landscape that have given marketers hoping to interact with customers at the local level more ways to connect. The importance of getting the right message to the right person at the right time is truer today than ever before — and this includes the ability […]

Reducing Click Per Acquisition at the Local Level with Display Media

When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local level. With a localised display media campaign, you can deliver tailored content, allowing you to reach the right people with the right message at […]

Why Even Great Marketers Still Don’t Fully “Get” Digital (and How a Better Understanding Can Drive Greater Results!)

Despite the ubiquity of digital and mobile in marketing today — from Under Armour’s “I Will What I Want” campaign to Let’s Go Hollywood themed ads — many marketing professionals don’t truly understand the digital world, don’t believe in its reach, and, critically, don’t understand how to craft targeted digital marketing campaigns that drive business […]

Digital Media Strategies for Improving Customer Mix

As a long-time digital marketer, I’ve seen many trends in the ways brands buy digital media. Early on, brands leveraged digital as an extension of their offline buys, aiming to increase reach and frequency, with audience inputs limited to generalities like age, gender and household income. With the rise of programmatic, many brands used technology […]

5 Big, Bold Digital Strategy Predictions For 2016

Digital strategy is an ever-changing area of digital marketing. We’ve certainly come a long way from the days when having a digital strategy simply meant building a website. With the proliferation of new technologies, platforms and media, this is an exciting time to be working in the digital realm. What will digital strategy look like […]