Tag Archives: customer experience

The Effect of Online Visibility on Customer Engagement

Many marketers struggle with showing the exact value of proper local listing management. Everyone knows that having your business information correct on search engines, directories, voice assistants, etc… is key to a successful local search program. What isn’t always clear is condensing proper citation management down to a single value statement. With this in mind, […]

Insider Q & A with Western Union’s Joycelyn David

Marketers are placing an increasing emphasis on being visible and relevant in very specific touch points of the customer journey. I had the pleasure of speaking with Joycelyn David, Head of Digital at Western Union Canada, to learn more about how the brand is expanding its digital reach and why marketers need to prioritise localisation and […]