Tag Archives: content

How to Master Local Search in a Mobile-First World

The digital landscape has changed. We now live in a mobile-first world. Mobile traffic will drive 75% of global Internet usage in 2017, and this will grow to 80% by 2018 (Zenith 2016). It’s not just videos and social media, either: 60% of all search queries now take place on mobile devices. But: mobile doesn’t […]

The Experience Economy & How It Affects Your Online Presence

Since the recession, there has been a change in how consumers view what is worth their money. We now prioritise ‘doing stuff’ more than ‘buying stuff.’ As the economy has shifted, so has how we demonstrate our status. Rather than posting pictures of what we have bought, we instead share pictures of our holiday. This […]

4 Misconceptions About Content Marketing

A well-crafted blog. An incisive video. A truly enlightening infographic. A good piece of content is the strongest way to connect with your audience. With so many marketing misconceptions about how content works and what it can achieve, however, many brands haven’t tapped the tactic’s full potential. No matter your organisation’s size, content marketing can help […]

Data, Creativity, and THAT Pepsi Ad

Marketing pioneer and retail magnate John Wanamaker once said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. That’s the nub of an issue that’s been driving a huge change in marketing: Data.

How to Rank Position 0 on Google

In this post, we’re going to teach you how to rank Position 0 on Google. . . . wait, what? You’re probably familiar with search engine results pages, or SERPs. On Google, paid ads appear at the top, and organic listings appear underneath, starting with Position 1. Over the past couple of years, however, Google […]

10 Marketing Buzzwords to Avoid in 2017

According to dictionary.com, a buzzword is ‘a word or phrase, often sounding authoritative or technical, that is a vogue term in a particular profession.’ In other words, buzzwords are marketing fluff: stuff everyone says but that doesn’t really add any value. Digital marketing is all about getting the best results, but you can’t get the […]

How to Optimise Landing Pages [Infographic]

Want to know how to optimise landing pages? You’ve come to the right place! At Ambergreen, we focus on all aspects of digital marketing, from SEO and PPC to content and analytics. And if you want to boost your conversion rates, you’ve got to consider all of them when creating your landing pages. To get a head start […]

10 Benefits of User-Generated Content (with Bob Dylan)

It was early 1964. The world was becoming more uncertain by the minute. One man was determined to find meaning…with his trusty harmonica. Bob Dylan’s “The Times They Are a-Changin’” became an instant classic and listeners instantly began analysing its meaning. What was he referring to – civil rights, campus unrest, growing tension between East and […]

Content Silos: The Cycle of SEO Success

When people think of digital marketing, they probably think of SEO. Even people with only a general awareness of digital marketing have probably heard of SEO (even if they don’t know what all the letters mean). For those of us who live and breathe SEO, the search for the latest tactics is always on our […]