Search engine optimisation may be one of digital’s most traditional and well-established disciplines, but change is afoot. In fact, few other aspects of digital are evolving as radically as SEO, and much of it is being driven by Google’s reinvention of the SERP (search engine results page) from simple directory to personalised portal. In the […]
Countless websites are technically sound yet still struggle to rank or perform organically performance still struggles. Upon reaching out to search engines for answers and explanations, the usual response is to consider the quality of the site. Sound advice, yes, but what does “quality” actually mean? And how do you improve it? Quality is one […]
Influencers have impacted the way brands approach marketing in a huge way. According to Collabstr, the influencer marketing industry was worth $13.8 billion USD in 2021 and is only set to grow in 2022. The last few years have even seen the rise of agencies purely dedicated to connecting influencers with brands. Influencers can be […]
As we pass the halfway mark in our seven-part prediction series, it’s time to focus our attention on the weird and wonderful world of content strategy. Will 2021 be the year voice search fulfills its potential, email proves its staying power, and Zoom allows us to buy that gorgeous bookshelf in our coworker’s background? There’s […]
Understandably, most businesses are focusing their attention on operations right now. Many are retrofitting to be able to continue delivery of goods and services to customers while sustaining as much revenue as they can. For businesses running with a lean staff, it may be all they can do to keep their heads above water. For […]
The hotel industry is notoriously one of the most competitive, as both big chains and small independent hotels have been competing with online travel agencies (OTAs) for a long time, and more recently have begun competing with Google’s own assets. OTAs are seen as a necessary evil for some hotels that list with them due […]
Instagram has begun testing a significant change to its platform—removing the public like count and making this metric visible only to the content creator. The test has been rolled out to a select group of Canadian users who will have the number of likes and video views removed from their Instagram feeds, permalink pages, and […]
Gone are the days of consumers complaining to no avail. Thanks to the advent of the internet and social media, customer complaints no longer fall on deaf ears—quite the opposite, in fact. Nowadays, online reviews and their impact are amplified, reaching a vast audience. In this post, we explore how reviews affect the online reputation […]
Diversity was the watchword at AToMiCon 2019 last week. Some of the biggest, most innovative brands in digital—PepsiCo, RBC, Ubisoft, KFC, and Canadian Tire to name a few—shared their strategies, breakthroughs, and predictions in content. With so many different talents and perspectives, there was something for everyone. So, let’s get to it: here are our […]
As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on our emails. To create any kind of impact, you need to be sure you’re not only telling […]