Tag Archives: content strategy

3 Ways Hotels can Drive More Bookings with Localised Content

The hotel industry is notoriously one of the most competitive, as both big chains and small independent hotels have been competing with online travel agencies (OTAs) for a long time, and more recently have begun competing with Google’s own assets. OTAs are seen as a necessary evil for some hotels that list with them due […]

Staying Power: The Importance of Review Management for Hotels

Gone are the days of consumers complaining to no avail. Thanks to the advent of the internet and social media, customer complaints no longer fall on deaf ears—quite the opposite, in fact. Nowadays, online reviews and their impact are amplified, reaching a vast audience. In this post, we explore how reviews affect the online reputation […]

Our Top 4 Takeaways from AToMiCon 2019

Diversity was the watchword at AToMiCon 2019 last week. Some of the biggest, most innovative brands in digital—PepsiCo, RBC, Ubisoft, KFC, and Canadian Tire to name a few—shared their strategies, breakthroughs, and predictions in content. With so many different talents and perspectives, there was something for everyone. So, let’s get to it: here are our […]

Why Good Stories Are Not Enough

As marketers, our job is to tell great stories that help move people to action. But, in an age of content oversaturation, a great story is no longer enough to keep make people open, read, and act on our emails. To create any kind of impact, you need to be sure you’re not only telling […]

5 Simple Ways to Make Good Content More Powerful

We’d all love to have the marketing budget of some of the giants—Disney, AMEX, Coca-Cola. This article is not for them. This article is for the underdogs. Those who have just a couple thousand dollars every week to try to get their message out there, and who already have a few bits and pieces of […]

What Ronald McDonald Can Teach Us About Glocalization

I love to travel, but no matter the destination there’s always one ever-present to-do on my vacation itinerary: a visit to McDonald’s. Now don’t get me wrong, I’m just as conscious about my daily McNugget intake as the next person, but what McDonald’s has done with their international expansion is unmatched by any other brand. […]