Want to know how to optimise landing pages? You’ve come to the right place! At Ambergreen, we focus on all aspects of digital marketing, from SEO and PPC to content and analytics. And if you want to boost your conversion rates, you’ve got to consider all of them when creating your landing pages. To get a head start […]
When people think of digital marketing, they probably think of SEO. Even people with only a general awareness of digital marketing have probably heard of SEO (even if they don’t know what all the letters mean). For those of us who live and breathe SEO, the search for the latest tactics is always on our […]
What do Luke Skywalker, Katniss Everdeen, and Harry Potter all have in common (besides being generally awesome at staying alive)? Like many of pop culture’s greatest heroes, they followed the same path to greatness, a path mythologist Joseph Campbell called “The Hero’s Journey.” The Hero’s Journey is the definitive path to greatness, but it doesn’t […]
Native Advertising – If You Build It Will They Come? I hope Part I – The Art of Native Advertising has left you with a solid foundation in understanding native advertising. People often say, knowing is only half the battle. In this second and final instalment of this series, we will dive deeper to better […]
Recently a client of ours told me that they were planning to ungate the whitepaper resources on their website. My content marketing mind freaked out! Surely valuable content is worth at least an email address? Isn’t everyone used to gated content by now? What was the point of the content if not to generate leads? […]
Earlier this year I had the pleasure of traveling around the country, armed with notepad and Dictaphone, to speak to some of Scotland’s best and brightest Content Marketers for my thesis research. A wide variety of senior, experienced practitioners of content marketing volunteered their valuable time and expertise, coming from a varied range of industries, […]
I wrote recently about the most important thing in content marketing still being reaching and persuading people. Sometimes acknowledging that as a primary focus can make it awkward pitching ideas; for agencies pitching to clients or for clients pitching to their upper management. Why? Because people enjoy and engage with things that are easy to write […]
Since the beginning of time content has always been at the heart of SEO. Without quality content, brands won’t be found in the search results and without higher search engine rankings they miss the opportunity of having active, often very motivated consumers find the products and services — if a tree falls in the woods […]
Sometimes the digital marketing industry does what every industry does, it gets carried away with its own importance. We believe that “the world is different now” and that the newest app or platform is a “game changer”. The thing is, all we’re trying to do is to make people buy a product or service. Catapult […]
If you’re anything like me, you are loving every minute of the Rugby World Cup so far. The shock win by Japan over South Africa was a dramatic start, and with both England and Scotland on great form (even despite the loss to Wales last weekend) I’m a happy man! Then I read Ross’ post […]