Tag Archives: Consumer Behavior

FIND and SEEK Consumer Online Behavior Study

DAC and Kantar are proud to release the results of their latest consumer search behaviour survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer media usage in Canada and the US. Results in the categories of general consumer search behaviour, mobile, and social search show steady trending in digital […]

Winning Consumers Hearts (and Wallets)

As retailers throughout North America meticulously manicure showrooms and display windows, more and more consumers are cosying up by the fire to complete their gift-giving shopping online sans parking wars, long lines and well, let’s be honest…witnessing naughty list worthy temper tantrums. According to a study by Ipsos Canadian Inter@ctive Reid online spending continues to […]