“Don’t Be Stupid!”–Words Of Advice From Avinash Kaushik
Among the standing room only crowd at the SES conference in Toronto last week, Avinash Kaushik, the Google Marketing Evangelist spoke about the things that annoy users and keep businesses from maximising their online results. There were two points that really stood out. “The obsession businesses have with ranking is stupid,” he said. The primary goal […]