Tag Archives: budget

What comes 1st, the marketing budget or the strategy?

What comes 1st, the marketing budget or the strategy? We have all seen the briefing that filters its way down from the board room. Next year’s marketing budget is set, yet there seems to be no rationale, no KPI’s, goals or outcomes that align with a strategy that will let the business hit these goals. […]

Where will your marketing budgets be spent in the year ahead?

According to the annual EConsultancy 2014 marketing budgets report, Content Marketing will be the most invested area of growth in the coming year. Over 74% of all the survey respondents (including both client side and agencies) agreed that Content Marketing will be a key area of increased marketing spend. With 63% of marketers responding to […]