Savvy clients are always asking us questions like, “What’s the real value of branded SEM? How do I know I’m not just paying for clicks I’d get organically anyway?” These questions have been around for a long time, but improvements in multi-touch attribution technology are more recently beginning to provide better answers. Fundamentally, there are […]
There have been a couple of incredible stories on Reddit recently which go to show of the power of social media. I thought I would pick out two of the best, explaining why I thought they were particularly brilliant.