Tag Archives: Bing

Gone in a Flash? HTML5 Leads the Way for Rich Ads

Ready or not, here it comes. Various groups in the digital community have been trying to say goodbye to Flash advertising for a long time. Flash ads have given us so much: rich, interactive brand experiences online, entertaining videos and games, and yes, even unwanted virus attacks. After hearing countless rumours about the Death of […]

Bing Ads Ends Device Targeting and Follows Google’s lead

September sees the implementation of a controversial change to Bing’s device targeting options; the amalgamation of Desktop and Tablet targeting. Currently, a negative bid modifier of -90 is available on desktops and tablets, effectively allowing you to stop Ads showing on either of the devices.  The up and coming change is going to restrict the […]

SMX Advanced 2014 Recap: Facing the New Realities

After last year’s SMX Advanced conference in Seattle, I wrote about how the pace of change seems to be accelerating in the search marketing space. The evidence of that rate of change was certainly on display at this year’s conference. The good news is that as marketers, the possibilities are nearly limitless. What’s possible today […]

Apple vs. Google: The war that everyone is talking about

Apple’s recent launching of its own mapping software, to replace the default Google Maps on iPhone and iPad devices, has been described by industry pundits and observers as the latest escalation in a war that is heating up between the two technology giants. Both companies have been focusing on mobile for several years now, and […]