Tag Archives: audience

Know Thy Audience: How to Segment and Target for Business Results

| September 5, 2017

For advertisers looking to use their ad budget as effectively as possible (so… pretty much everyone), identifying the best message to send to the right person at the right time is key. So how do we do that? Determining a solid strategy and the best tactics come down to really knowing your audience and defining […]

How to Craft a Content-Focused SEO Strategy

| October 7, 2015

Since the beginning of time content has always been at the heart of SEO. Without quality content, brands won’t be found in the search results and without higher search engine rankings they miss the opportunity of having active, often very motivated consumers find the products and services — if a tree falls in the woods […]