Tag Archives: ambergreen

Our Latest Recruit: Emily Schaffer

Today we are introducing our latest recruit to the team: Emily Schaffer, who is joining us as a Marketing Assistant. AG: Who are you? ES: I’m the lucky new marketing assistant who managed to secure a placement for my third year of university with Ambergreen. I am originally from Musselburgh, so I’m already familiar with the beautiful […]

The Experience Economy & How It Affects Your Online Presence

Since the recession, there has been a change in how consumers view what is worth their money. We now prioritise ‘doing stuff’ more than ‘buying stuff.’ As the economy has shifted, so has how we demonstrate our status. Rather than posting pictures of what we have bought, we instead share pictures of our holiday. This […]

Ambergreen Are Doing Tough Mudder!

Some very reckless brave members of the Ambergreen team (Adam, Joey, Angeliki, and Yana) are taking on the Tough Mudder challenge this Saturday, the 17th of June! Facing 13 obstacles over five miles, we’ll be tackling mud-filled pipes, 10-foot-tall walls, and mud – lots and lots of mud . . . We’re doing this to raise […]

How to Rank Position 0 on Google

In this post, we’re going to teach you how to rank Position 0 on Google. . . . wait, what? You’re probably familiar with search engine results pages, or SERPs. On Google, paid ads appear at the top, and organic listings appear underneath, starting with Position 1. Over the past couple of years, however, Google […]

Awesome Digital Marketing Predictions for 2017

It’s been a wild year for digital marketing, to put it mildly: expanded text ads roll out, Penguin becomes part of Google core algorithm, and Donald Trump singlehandedly leads a successful brand awareness campaign. Since we were on point with last year’s predictions, we decided to have a go at next year. This should give […]

Switching to HTTPS (and Why It’s Important)

As you arrived on the site today, you probably noticed that you were redirected to a secure url and were presented with a wee padlock next to the url. That’s right: the DAC Group site is now fully HTTPS compliant! . . . But what does that mean? I’m glad you asked. Basically, it means that […]

Google Penguin updated to part of core algorithm

There’s a new penguin in town. Since its debut in 2012, Google Penguin updates have wreaked havoc for webmasters who relied on spammy links to gain visibility. On 23 September 2016, however, Google announced that Penguin has become a permanent, real-time part of their core algorithm. So here’s the question everyone’s asking: Will my site […]