Tag Archives: agency

How to Rock Your Digital Agency Interview

I’m sure you’ve been there. Walking out of an interview and not having a clue how it went. Not sure if you asked enough questions, said the right things… or if the interviewer actually found your jokes funny. So, if you’re looking for a role at a leading digital marketing agency, what can you do […]

Can Directory Publishers Continue to Dominate Local Markets?

Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in equity. They are one of many directory publishers who have had to re-organise their businesses in recent years. For decades, directory publishers have […]

SEO is Dead. Long Live Content.

Matt Cutts, Google’s sheriff of all things Search Engine Optimisation, caused quite a stir among search folks when he let slip at SXSW that Google is essentially rolling out an official algorithm update that will penalise sites that engage too vigorously in search engine optimisation. To paraphrase, Cutts said that, as part of Google’s ongoing effort to […]