Tag Archives: advertising technology

How to Maximise Ad Viewability

“Viewability” is a metric designed to track the number of ad impressions that can actually be seen by users, not simply the number of ad impressions served. This has been a significant topic in the digital advertising marketplace over the last two years or so, as programmatic inventory has increased and, with it, the number […]

Programmatic Management. Which is Best for the Brand?

Heading for the future 2015 marked the tipping point for Programmatic buying – specifically for CPG brands. We’re now seeing near daily announcements of brand budget reassignment and investment in programmatic platforms. Clorox Co.’s recent statement that the company will triple its digital ad budget is merely one in a series of similar statements from […]