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Adobe smartphone and tablet user statistics 2013
Tuesday, July 30, 2013
Grant Whiteside
The latest report from Adobe claims that more website visits now come from a tablet than that of a mobile or smart phone. The report comes from February 2013, a sample size of 1 billion visits that...
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SEM Strategies for Conversational Search and Enhanced Campaigns
Thursday, July 25, 2013
Charlene Veras
The impact of Enhanced Campaigns is beginning to be felt, not only from the perspective of CPCs but also in terms of the new opportunities and capabilities for search marketers. One of the areas that...
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The Mammoth Content Marketing Guide:  Easy Ways to Promote Your Online Content
Thursday, June 20, 2013
DAC
No one who has been involved in internet marketing over the past few years can have missed the industry’s heavily overused war cry: ‘Content Is King,’ which is  loudly trumpeted at every...
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Enhanced PPC campaigns or simply more profit for Google?
Wednesday, June 19, 2013
Grant Whiteside
Google have changed the way that advertisers can reach their audiences. No longer can you advertise to specific audience groups exclusively targeting them by the device they use. Googles latest money...
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The Great CEO – Marketers Disconnect
Wednesday, June 19, 2013
Grant Whiteside
It is the question that has been on the cards for far too long; Why can’t marketers convince CEO’s that their multi channel marketing activities actually work for them in a way that is...
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SMX Advanced 2013 Recap: The Accelerating Pace of Change
Thursday, June 13, 2013
DAC
One of the big risks you run when you attend a lot of search marketing conferences is the issue of hearing the same things over and over again. I came out to this year’s SMX Advanced conference...
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Investigating and Diagnosing SEO Traffic Decline
Tuesday, June 11, 2013
DAC
SEO
  How many times have you looked at your monthly SEO reports and seen a dip in visits and thought “oh sh*t”? If you have clients (or are a brand) in a volatile industry, then this can turn out...
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Coupons in a Multi-Device World
Monday, June 10, 2013
Arielle Jessel
Let’s face it – we are a society that is always on the go. From choosing the next game console to shopping for the latest trendy apparel, consumerism is what makes this world go ‘round. We now...
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The Multi-Screen Consumer
Thursday, June 06, 2013
Rebecca Frantz
The use of mobile search to find local business information is increasing exponentially. DAC’s 2012 proprietary landscape study with Kantar showed mobile as the fifth most popular source used when...
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Following the Mobile Path-to-Purchase
Wednesday, May 15, 2013
Amy Rybczynski
I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled up with my laptop,...
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