Blog

Filter By
Healthcare Analytics and Marketing Science Services Content Strategy Customer Relationship Management Design and Creative Services Digital Media Local Listings Management News Paid Media SEO Strategic Insights Web Development COVID-19 Series See all our authors
Digital moves fast.
Subscribe to our monthly newsletter to get ahead of the curve with new articles, videos, white papers, events, and more. Unsubscribe anytime. For more information, see our Privacy Policy.
Retail Therapy and the Power of the Impulse Buy
Tuesday, April 02, 2019
Winnie Tran
Retail therapy can be defined as the act of shopping with the sole purpose of improving one’s mood or disposition. We’ve all been there—buying things on impulse to relieve stress after...
Read more
Why Sentiment Analysis is Key to Effective Reputation Management
Tuesday, April 02, 2019
It’s no surprise that a business’s review score can affect its success. The most basic understanding is that high scores are good and low scores are bad. Many businesses focus on keeping their...
Read more
4 Ways to Fight Spam on Google My Business
Tuesday, March 26, 2019
If you’re working hard to get your business locations listed on the Google Local 3-Pack, you know how heartbreaking it is to be outranked by a spam listing. Fortunately, there are ways to fight...
Read more
How Econometrics Helps Us See the Bigger Picture
Thursday, March 21, 2019
Econometrics is an applied science that extracts quantifiable relationships (called estimators) in observable economic data. Simple enough, right? The problem is that we’ll never be able to...
Read more
Instagram Announces a “Significant Step Forward for Shopping”
Wednesday, March 20, 2019
Tzvi Grosman
Instagram announced on March 19th 2019 that they are adding a new way for people to buy products they discover on the app. Consumers in the US can purchase items directly on Instagram’s app from...
Read more
LOAC 2019: 3 Key Trends Affecting Local Advertising
Tuesday, March 19, 2019
David Ruiz
Here at DAC, we’re all about local—which means keeping up with the latest and greatest developments in the world of local advertising is essential. Last week, I attended the 10th annual Borrell...
Read more
7 Reasons We’re Excited for Adobe Summit 2019
Monday, March 18, 2019
Eli Grant
Next week, 20,000 marketers, content creators, and experience makers will descend on Las Vegas for Adobe Summit—which has grown to become not just one of the premier marketing platform showcase...
Read more
Table for Two? Google Assistant Now Supports Restaurant Reservations
Thursday, March 14, 2019
In May of last year, Google performed a stunning demo of their new Google Assistant feature, Google Duplex. Using an unparalleled level of human voice realism, Duplex was able to book a hair...
Read more
Why Data Management is Only the Beginning of Local Search
Tuesday, March 12, 2019
Every business needs to have its correct name, address, and phone number listed online. In fact, it almost goes without saying: anyone can see the consequences of directing customers to an incorrect...
Read more
Our Top 4 Takeaways from AToMiCon 2019
Monday, March 11, 2019
Justin Teng
Diversity was the watchword at AToMiCon 2019 last week. Some of the biggest, most innovative brands in digital—PepsiCo, RBC, Ubisoft, KFC, and Canadian Tire to name a few—shared their strategies,...
Read more
Subscribe to our monthly newsletter to get ahead of the curve.
x
Get exclusive access to new articles, videos, white papers, events, and more. Unsubscribe anytime. For more information, see our Privacy Policy .