Blog

How to keep track of Santa’s movements this Christmas
Wednesday, December 02, 2015
LRegan
NORAD, the North American Aerospace Defense Command, is nowadays seen as the most trusted source of information for tracking Santa’s movements on Christmas eve…but I wonder how many of you...
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Top 5 reasons why businesses CANNOT afford to waste online reviews
Monday, November 23, 2015
DAC
Venting in a newspaper used to be the closest a customer could get to leaving a bad review of a local business. Nowadays, there are ample opportunities for customers to sound off, be it via Twitter,...
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Best of Reddit roundup
Tuesday, November 17, 2015
mproctor
There have been a couple of incredible stories on Reddit recently which go to show of the power of social media. I thought I would pick out two of the best, explaining why I thought they were...
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easyHotel appoints Make It Rain to handle its digital marketing
Thursday, November 12, 2015
JOakley
Super-budget hotel brand easyHotel has appointed Make It Rain to handle its digital marketing and drive growth in bookings as part of its significant expansion plans. This is the second easyGroup...
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Facebook Dynamic Product Ads
Thursday, November 12, 2015
graemeorr
Earlier this year Facebook introduced Dynamic Product Ads, a solution for businesses to promote multiple products across multiple devices. Dynamic Product Ads allow businesses to showcase more...
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Five ways in which global business leaders stay connected with their local teams
Tuesday, November 10, 2015
DAC
We all know that as businesses expand internationally, they become more complicated and difficult to manage. Stores spring up in multiple new locations across the world, languages become more diverse...
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Sex Sells…but so do Cats! Content marketing lessons
Tuesday, November 10, 2015
rosscraig
I wrote recently about the most important thing in content marketing still being reaching and persuading people. Sometimes acknowledging that as a primary focus can make it awkward pitching ideas;...
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Bad science: common pitfalls in attribution and digital planning
Tuesday, November 03, 2015
LRegan
The digital marketing industry continues to struggle with its interpretation of ‘attribution’, and how to achieve it. In its most basic sense, attribution means determining the role that any...
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Analytics Breakfast Meeting – Pre & Post Christmas Optimisation
Tuesday, November 03, 2015
abalfour
Fancy getting more out of your morning? We’re hosting a wee breakfast meeting in Edinburgh on Wednesday the 11th of November from 8am-10am to help your ecommerce business prepare for the...
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What can you do with Facebook Ads Custom Audiences?
Friday, October 30, 2015
graemeorr
What Are Facebook Ads Custom Audiences? Custom Audiences are an extremely effective way for marketers to target their Facebook Ads. Through Custom Audiences, you can target your Facebook Ads to a...
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