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Change Your Stars: How to Respond to Online Reviews
Wednesday, February 01, 2023
Kyle Harris
Before buying a product or subscribing to a service, many internet users consult customer reviews to build their own opinion. Considered more authentic than brand advertising, customer reviews are...
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Google launches a host of new features for Search, Shopping, and Maps
Tuesday, November 29, 2022
Zoran Dobrijevic
The holiday season is here and the pace of change is picking up in local search. Now is the time to catch up with all the news you need to know from one of the fastest moving fields in digital....
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Google launches new World Cup attribute for venues showing matches
Wednesday, November 23, 2022
Sara Kudlowsky
With the World Cup having already kicked off, Google is asking certain businesses—particularly bars and restaurants—if they will be showing World Cup games at their location. If listing owners...
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Google adds “Neighbourhood Vibe” to Maps
Wednesday, October 19, 2022
DAC
Wouldn’t it be nice if Google Maps gave you an instant flavour of the particular area you’re looking at? The platform, after all, is no longer used for driving directions...
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Google reveals new “Products” tab for Google Business Profile (GBP) listings
Thursday, September 29, 2022
Zoran Dobrijevic
The seasons changed in September—as did the world of local search. Find out how Google updated its algorithm, geared up for the holiday season, and got granular with review content. Here’s...
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5 reasons Google Merchant Center needs to be part of your ecommerce SEO strategy
Tuesday, September 20, 2022
Alex Hernandez
SEO
Over the past couple of months, we have seen major changes within the Google shopping experience. We first noticed these changes from last year’s announcement around Search On and we’re...
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Podcast rewind: 3 insights into SEO’s radical reinvention
Wednesday, September 14, 2022
David Welsh
SEO
Search engine optimisation may be one of digital’s most traditional and well-established disciplines, but change is afoot. In fact, few other aspects of digital are evolving as radically as...
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