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5 ways to overcome customer-first marketing challenges
Thursday, March 12, 2020
Mike Fantis
We’ve spoken at various marketing events across Europe over the past few months. At these events, we’ve not only shared our insights: we’ve engaged with literally hundreds of...
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Webinar highlights featuring Forrester: Brand and performance marketing
Wednesday, March 04, 2020
DAC
Brand and performance marketing complement each other—and compete with one another. The two are often talked about separately because they focus on different parts of the customer life cycle and...
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Oscars 2020: Retail marketing lessons from the red carpet
Thursday, February 06, 2020
DAC
The Oscars are back! As usual, we’re not content to simply predict the winners and losers of the Best Picture race. The real big question on everyone’s mind is: who will be the best- and...
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Digital Marketing 2020: 5 ways your strategy needs to evolve
Sunday, December 01, 2019
DAC
Our Strategic Insights practice is all about using data to forecast trends. So, we’re only too happy to dust off our trusty crystal ball to predict what’s coming—and what marketers should...
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From dragons to data: How to prepare for marketing in 2020
Friday, November 15, 2019
DAC
According to Reign of Fire, Britain will become a post-apocalyptic (maybe even post-Brexit?) wasteland in 2020, and we will be facing a desperate showdown with fire-breathing dragons as they threaten...
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3 ways restaurants can use data to their advantage
Tuesday, October 08, 2019
DAC
“The evolution of relevance will be data,” said Ryan Ostrom, former Chief Digital Officer at KFC, at the Collision tech conference back in May. So, how is data analytics reshaping the restaurant...
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What Can Food and Restaurant Chains Learn From Independents?
Thursday, September 26, 2019
Mike Fantis
Throughout my life I’ve been surrounded by the food industry. My parents were caterers, my brother has had multiple restaurants, an auntie had a restaurant, my cousin has a restaurant, and numerous...
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7 Key Takeaways From Our Local Marketing 101 Webinar
Monday, September 23, 2019
DAC
Earlier this month, we hosted Local Marketing 101—a detailed, 30-minute webinar in which Ewan Darby, our VP of Sales, walked through examples of the good, the bad, and the downright ugly when it...
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Global Brand, Local Flavour: How Restaurants Cater to National Tastes
Thursday, August 22, 2019
Winnie Tran
Playwright George Bernard Shaw once said that there is no sincerer love than the love of food. Judging by the steady growth of the global fast food market—with a compound annual growth rate of 5%,...
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Caring Isn’t Creepy: Personalisation in the Travel Industry
Tuesday, July 16, 2019
DAC
On a recent business trip, I was greeted at my hotel check-in desk with a pleasant surprise: “Thanks for staying with us again, Ms. Stein. As usual, we’ve provided you with a feather-free...
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