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Not All Leads are Created the Same – Yellow Pages Provide Highly Qualified Leads
Tuesday, October 23, 2012
Amy Rybczynski
A recent study by CRM Associates entitled Not All Leads are Created the Same: Conversion Rates Drive the Bottom Line reports that Yellow Pages (both print and online) provide higher conversion rates...
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The Value of a Multimedia Bundle Program
Wednesday, September 05, 2012
Rebecca Frantz
The current search market is highly fragmented, with BIA/Kelsey reporting that consumers now use an average of 7.9 sources when shopping for local products or services. Shoppers have more choices now...
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The More the Merrier – The Benefits of Multiple Local Numbers in Ads
Friday, August 31, 2012
Amy Rybczynski
A couple of months ago DAC Senior Research Manager Lynn Duffy wrote a blog post about the benefit of having a local number in a print Yellow Pages ad. She discussed the success of some current...
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IYP… What’s in it for Me?
Wednesday, August 15, 2012
Lynn Duffy
In a word, leads. Internet Yellow Pages (IYP) is an interesting medium. When implemented correctly (localised content whenever possible, tracked properly with call tracking as well as analytics),...
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Over 50% of Seniors Now Online
Tuesday, July 10, 2012
Rebecca Frantz
In previous years, companies with older demographics haven’t always aggressively pursued the online market, believing that their target customers are more likely to be using traditional media...
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Do Canadians and Americans Search Differently?
Thursday, July 05, 2012
Rebecca Frantz
DAC/Kantar Media’s yearly media usage study looks at buying behavior separately in the U.S. and Canada. The two countries share a border, but do they share the same media usage habits? In many...
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Yellow Pages Year-Over-Year Growth and the Importance of Call Tracking
Thursday, June 28, 2012
Amy Rybczynski
Back in April I wrote a blog post that encouraged all of the Yellow Pages obituary writers out there to put down their pens and re-examine the facts. Sure enough, more evidence emerged last month...
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What is a Phone Call Worth to an Advertiser?
Thursday, May 03, 2012
Lynn Duffy
Let’s wax poetic on the value of a phone call for a moment.  I often speak with advertisers on what a call is worth to them.  Is a six second call valid?  Some may say ‘yes’, some would...
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Testing 1-2-3
Monday, April 30, 2012
DAC
I’m a self-admitted testing geek. What should you test? In a straight A/B test, you pick one variable to test and keep everything else the same. Lots of people make two very common mistakes...
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Going Mobile: Smartphone Trends Affecting Your Business
Wednesday, April 11, 2012
Rebecca Frantz
If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself “Can our customers easily access...
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