Blog

I’ll be the first to admit that I’m not a very big tech geek. While I spend most of my workday immersed in fancy Excel formulas and spend a good chunk of my evenings cuddled up with my laptop,...

A few weeks ago, on 21 March, Twitter celebrated its 7th birthday, marking seven successful years since its inception. Its meteoric rise to prominence has been impressive and exciting.  It is now...

Scottish Enterprise provides good support and advice for Scottish companies trying to grow and reach new markets using E Commerce channels. Wednesday’s event in Edinburgh’s Sheraton Hotel was...

A recent study by CRM Associates entitled Not All Leads are Created the Same: Conversion Rates Drive the Bottom Line reports that Yellow Pages (both print and online) provide higher conversion rates...

The current search market is highly fragmented, with BIA/Kelsey reporting that consumers now use an average of 7.9 sources when shopping for local products or services. Shoppers have more choices now...

A couple of months ago DAC Senior Research Manager Lynn Duffy wrote a blog post about the benefit of having a local number in a print Yellow Pages ad. She discussed the success of some current...

In a word, leads. Internet Yellow Pages (IYP) is an interesting medium. When implemented correctly (localised content whenever possible, tracked properly with call tracking as well as analytics),...

In previous years, companies with older demographics haven’t always aggressively pursued the online market, believing that their target customers are more likely to be using traditional media...

DAC/Kantar Media’s yearly media usage study looks at buying behavior separately in the U.S. and Canada. The two countries share a border, but do they share the same media usage habits? In many...

Back in April I wrote a blog post that encouraged all of the Yellow Pages obituary writers out there to put down their pens and re-examine the facts. Sure enough, more evidence emerged last month...