What is a Phone Call Worth to an Advertiser?
Thursday, May 03, 2012
Lynn Duffy
Let’s wax poetic on the value of a phone call for a moment.  I often speak with advertisers on what a call is worth to them.  Is a six second call valid?  Some may say ‘yes’, some would...
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Testing 1-2-3
Monday, April 30, 2012
I’m a self-admitted testing geek. What should you test? In a straight A/B test, you pick one variable to test and keep everything else the same. Lots of people make two very common mistakes...
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Going Mobile: Smartphone Trends Affecting Your Business
Wednesday, April 11, 2012
Rebecca Frantz
If your business is looking to maximize leads, then it is time to start thinking about how consumers are searching for your business. You should ask yourself “Can our customers easily access...
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Unravelling Online Strategy
Thursday, November 24, 2011
Grant Whiteside
We here at Ambergreen know that the key to succeeding in the online arena is more than just having a great website or ranking for certain key terms – search doesn’t occur in a vacuum, and now...
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The commercial measures of social networks
Sunday, April 05, 2009
Grant Whiteside
The commercial measures of social networks Social networks have been around for a while, and Facebook has been the absolute spearhead in this amazing growth over the past two years. The market, once...
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