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Why the Smart Watch is the Next Big Thing and What Marketers Can Do About It
Thursday, July 03, 2014
DAC
In the not-too-distant future, we’ll look back at last week’s Google I/O developers conference as the day the smart watch really went mainstream. Google announced three new smart watches...
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Where will your marketing budgets be spent in the year ahead?
Tuesday, April 15, 2014
Grant Whiteside
According to the annual EConsultancy 2014 marketing budgets report, Content Marketing will be the most invested area of growth in the coming year. Over 74% of all the survey respondents (including...
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Keyword Data “not provided” for Paid Clicks
Wednesday, April 09, 2014
DAC
Citing ongoing privacy and security concerns, Google announced today that it will withhold search term data from paid clicks in much the same way it has from non-paid search traffic since the end of...
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Meeting the Graduates
Wednesday, April 09, 2014
craigcockburn
Fresh talent. Keen minds. A desire to get out there and do something. Graduates and recent graduates have been a feature of Ambergreen staff regularly throughout our history and yesterday evening we...
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Social ROI – We know you love your mother
Monday, January 13, 2014
DAC
From the early days of social media, measurement was an afterthought. At first, the investment in the channel was relatively low, and companies were willing to take the risk of just putting stuff out...
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Latest Travel Marketing Trends
Monday, December 23, 2013
Grant Whiteside
The IAB released their latest figures on the Travel brands and how they engaged with their audiences. It came as no surprise to hear that only 48% of the top 50 brands had a mobile friendly website,...
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Are Your Digital Marketing Efforts Converting?
Monday, December 16, 2013
Nasser Sahlool
The biggest gap in digital planning happens early in strategy development. With marketing and brand managers racing to integrate” must have” digital into their marketing plans many aren’t...
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Mobile Path-to-Purchase Study Provides Valuable Insight into Trending Consumer Behaviour
Friday, October 25, 2013
Amy Rybczynski
In my last post, I discussed the results of the 2013 Mobile Path-to-Purchase Study done by xAd and Telmetrics.  The study found that mobile users were increasingly using their devices to initiate...
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The Great CEO – Marketers Disconnect
Wednesday, June 19, 2013
Grant Whiteside
It is the question that has been on the cards for far too long; Why can’t marketers convince CEO’s that their multi channel marketing activities actually work for them in a way that is...
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The Multi-Screen Consumer
Thursday, June 06, 2013
Rebecca Frantz
The use of mobile search to find local business information is increasing exponentially. DAC’s 2012 proprietary landscape study with Kantar showed mobile as the fifth most popular source used when...
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