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Why Google’s New Customer Match is Great News for B2B Marketers
Monday, November 09, 2015
DAC
For more than a decade, paid search has been a go-to channel for digital marketers. It’s not hard to understand why. It’s measurable and accountable. It plays right at the bottom of the...
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Rob’s Roundup: Breaking Your #Twitterheart
Wednesday, November 04, 2015
DAC
#Twitterheart, Google and Amazon get physical Twitter is breaking hearts with its shift away from the star favorite icon while Google and Amazon move into retail and delivery services – though what...
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The top five considerations for local marketing success
Monday, October 26, 2015
Mike Fantis
If trends in media marketing spend are anything to go by, businesses are going local. Local advertising spend is predicted to reach $157.7bn by 2019, a 14% cumulative increase of $139.4 billion in...
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Micro-moments in Digital Marketing
Friday, October 23, 2015
yanamowat
“Micro-moments” is a new buzz-word in digital marketing inspired by the rise in mobile browsing. Mobile changed the way customers interact with brands, so to use the same analytics...
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Stop Selling Your Product
Tuesday, October 06, 2015
rosscraig
Sometimes the digital marketing industry does what every industry does, it gets carried away with its own importance. We believe that “the world is different now” and that the newest app or...
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What has football taught me about digital marketing?
Tuesday, September 22, 2015
rosscraig
Writing an article about digital marketing and basing it around football might seem like a strange choice. Well, let me make it stranger still by invoking the words of a Nobel Prize-winning French...
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Five things big brands can learn from disruptive start-ups
Wednesday, September 16, 2015
LRegan
Disruption is how the majority of today’s start-ups flourish. If you consider some of the biggest start-up success stories of the past five years (Uber and Etsy are the first that spring to mind),...
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Enterprise Digital Marketing for the Travel Sector
Friday, August 21, 2015
Grant Whiteside
We have watched a lot of travel brands change hands over the years as companies have been bought over and brand names have sometimes changed as a result of this. The larger enterprise players in the...
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What Ronald McDonald Can Teach Us About Glocalization
Tuesday, August 11, 2015
JOakley
This post first appeared on the DAC Blog and was written by Emma Jones. I love to travel, but no matter the destination there’s always one ever-present to-do on my vacation itinerary: a visit to...
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Infographic: “Always on Shoppers” Lead the Charge in Global eCommerce #eTailEast
Tuesday, August 11, 2015
Lynn Duffy
Rapid adoption of digital, specifically mobile, combined with an increase in digital trust and the emergence of the “Buy with Google” button has set the stage for on-the-run mobile commerce. A...
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