Blog

DAC Group Wins SEMPO Award for Best Paid Search Campaign
Thursday, May 17, 2018
Kaora Genest
Another year passes and with another award for the paid search team at DAC. The team behind our work with Bridgestone Retail Operations (BSRO) has been recognised with a prestigious SEMPO award – a global honor recognizing the best in paid search. The award recognizes exceptional integration efforts between paid search advertising campaigns, using a […]
Read more
Bidding on the competitor – is it worth it?
Monday, March 12, 2018
sbrennan
SEM
With a finite market space, directly stealing competitor market share clearly has its benefits. It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably interested in what I have to offer. What are the positives? Increased brand awareness Competitor bidding puts your brand into consideration. It’s a […]
Read more
Google allow paid ads in Google My Business listings
Wednesday, November 15, 2017
gwarner
SEM
The worst kept secret is that Google are looking to monetise the local channel. By linking Google My Business (GMB) with your PPC campaigns your ads are eligible to appear in the local results. Previously, you’d only see these ads if you clicked on more places but now Google are testing paid ads appearing in […]
Read more
Google’s Home Services ads program rebrands and expands in the US
Tuesday, November 14, 2017
gwarner
SEM
It might not have reached the UK yet, but the recent news that Google’s Home Services ad program is rebranding as Local Services by Google, and expanding to 17 US cities with plans to be in 30 cities by the end of the year…is a telling sign that it could soon be with us. We covered […]
Read more
Google daily budgets can now spend 2X the limit
Thursday, October 19, 2017
mfantis
SEM
There’s been a recent change to the functionality of Google AdWords daily budgets that will affect the accuracy of budget control capabilities going forward for PPC campaigns (SEM for our North American friends) and Display campaigns on the GDN. In the past, daily budgets could overspend on any given day by a small percentage, but […]
Read more
Bid Optimisation: The Future is here and it’s in Machine Learning
Wednesday, July 12, 2017
sbrennan
SEM
A proficient bid optimisation strategy is key to the success of any Paid Media Campaign. The bids you place directly affect performance, deciding where your ads show, how visible they are, and ultimately the budgets allocated to each product or service. There are now many “automated” tools and services on the market aimed at scaling […]
Read more
The Complete Guide to Dynamic Search Ads
Wednesday, March 29, 2017
rfigueiredo
SEM
In case you’re wondering, Dynamic Search Ads allows you to dynamically create and show ads for pages in your website without using keywords. This is made possible by Google’s organic web crawling technology which scrapes your website’s content to match it to user’s search queries and then deliver a dynamically generated ad with a headline […]
Read more
Analysing Google’s advertising gaffe
Wednesday, March 22, 2017
mfigures
SEM
The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the right audience in the right places at the right time?
Read more
IF Statements: The Simple & Penalty Free Way To Increase Your Ad Relevance
Monday, March 06, 2017
sbrennan
Google IF Functions: What are They? This recently rolled out Ad Customizer allows highly relevant creatives to be customized according to user context. Unlike your classic keyword insertion customizers extracted from Spreadsheets and maintained in the Business Data section of AdWords, IF Functions are simple, requiring no feed or additional set up, running in a […]
Read more
Optimising PPC for Voice Search: A Thought Experiment
Tuesday, February 21, 2017
rfigueiredo
SEM
Is 2017 the year of voice search? I would argue that dates are as relevant as they were for the ‘year of mobile’, but facts are a plenty, and undoubtedly voice search will become increasingly prevalent as tech giants develop their virtual assistants and increase integration with relevant devices. Here are just a few stats […]
Read more