Blog

Creating a Local SEO Strategy
Wednesday, September 05, 2018
gwhiteside
In a mobile first world such as ours, consumers want immediate gratification. How do they do this? Using their mobile phones. Nearly a third of all mobile searches are related to a location (Search...
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DAC Group Wins SEMPO Award for Best Paid Search Campaign
Thursday, May 17, 2018
Kaora Genest
Another year passes and with another award for the paid search team at DAC. The team behind our work with Bridgestone Retail Operations (BSRO) has been recognised with a prestigious SEMPO award – a...
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Bidding on the competitor – is it worth it?
Monday, March 12, 2018
sbrennan
SEM
With a finite market space, directly stealing competitor market share clearly has its benefits. It makes sense, right? If someone is searching for one of my direct competitor terms, they are probably...
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Google allow paid ads in Google My Business listings
Wednesday, November 15, 2017
gwarner
SEM
The worst kept secret is that Google are looking to monetise the local channel. By linking Google My Business (GMB) with your PPC campaigns your ads are eligible to appear in the local results....
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Google’s Home Services ads program rebrands and expands in the US
Tuesday, November 14, 2017
gwarner
SEM
It might not have reached the UK yet, but the recent news that Google’s Home Services ad program is rebranding as Local Services by Google, and expanding to 17 US cities with plans to be in 30...
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Google daily budgets can now spend 2X the limit
Thursday, October 19, 2017
mfantis
SEM
There’s been a recent change to the functionality of Google AdWords daily budgets that will affect the accuracy of budget control capabilities going forward for PPC campaigns (SEM for our North...
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Bid Optimisation: The Future is here and it’s in Machine Learning
Wednesday, July 12, 2017
sbrennan
SEM
A proficient bid optimisation strategy is key to the success of any Paid Media Campaign. The bids you place directly affect performance, deciding where your ads show, how visible they are, and...
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The Complete Guide to Dynamic Search Ads
Wednesday, March 29, 2017
rfigueiredo
SEM
In case you’re wondering, Dynamic Search Ads allows you to dynamically create and show ads for pages in your website without using keywords. This is made possible by Google’s organic web crawling...
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Analysing Google’s advertising gaffe
Wednesday, March 22, 2017
mfigures
SEM
The recent press about how Google protects its advertisers sheds light on an important area of concern we always consider when running paid media campaigns for clients. Is our activity reaching the...
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IF Statements: The Simple & Penalty Free Way To Increase Your Ad Relevance
Monday, March 06, 2017
sbrennan
Google IF Functions: What are They? This recently rolled out Ad Customizer allows highly relevant creatives to be customized according to user context. Unlike your classic keyword insertion...
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