Blog

Why brands need to win the battle for local consumers
Wednesday, October 17, 2018
Robert Turner
Local Marketing Marketing has always been about connecting brands to consumers. With the growth of digital, the channel mix (search, social, display) grew and brands began to talk about...
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Creating a Local SEO Strategy
Wednesday, September 05, 2018
gwhiteside
In a mobile first world such as ours, consumers want immediate gratification. How do they do this? Using their mobile phones. Nearly a third of all mobile searches are related to a location (Search...
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Reducing CPA at the Local Level with Display Media
Thursday, May 10, 2018
eschaffer
When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local...
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Facebook relaunches failed Events app as Facebook Local
Tuesday, December 05, 2017
gwarner
As we near the end of 2017, localised content continues to be paramount for the world’s search and social media giants. Facebook is the latest in the pack to revise its local offering, relaunching...
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How to Master Local Search in a Mobile-First World
Friday, September 22, 2017
elauchlan
The digital landscape has changed. We now live in a mobile-first world. Mobile traffic will drive 75% of global Internet usage in 2017, and this will grow to 80% by 2018 (Zenith 2016). It’s not...
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85% of brands didn’t change their opening hours over the bank holiday
Friday, September 01, 2017
mfantis
We’ve all been there, right? Ever visited a store that’s already closed, or call a store that’s supposed to be open and go un-answered? Over the August bank holiday, we took it upon...
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Google Responds to Facebook’s Business Messenger
Tuesday, July 25, 2017
mfantis
Google have launched chat functionality via their local listing (this is limited to the US, for now). The product allows users to directly message a business owner through a GMB listing. Businesses...
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How to optimise your local listings for Apple search
Monday, July 24, 2017
mfantis
When speaking to brands about optimising their local listings, they often respond saying they manage their Google My Business listings in house. But what about Bing? What about Yelp? What about...
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What local advertisers need to know about addressable TV advertising
Monday, July 03, 2017
gwarner
ITV recently said that it plans to launch addressable TV within the next 12 months, enabling smaller and local businesses to target ads on a household-by-household basis. Its intention is to...
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Digital trends: How are US consumers searching for local businesses?
Thursday, June 29, 2017
gwarner
Often, research into digital behaviour is segmented by age or generation, and by demographic group, but rarely are trends investigated between cities. A new US-focused study by The Local Search...
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