Blog

Reducing CPA at the Local Level with Display Media
Thursday, May 10, 2018
eschaffer
When it comes to getting results with digital advertising, bigger isn’t always better. If you are still building big national campaigns, you might be missing a lucrative opportunity at the local level. With a localised display media campaign, you can deliver tailored content, allowing you to reach the right people with the right message at […]
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Facebook relaunches failed Events app as Facebook Local
Tuesday, December 05, 2017
gwarner
As we near the end of 2017, localised content continues to be paramount for the world’s search and social media giants. Facebook is the latest in the pack to revise its local offering, relaunching its failed standalone Events app and renaming it Facebook Local, bringing it a step closer to Google’s local offering and other […]
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How to Master Local Search in a Mobile-First World
Friday, September 22, 2017
elauchlan
The digital landscape has changed. We now live in a mobile-first world. Mobile traffic will drive 75% of global Internet usage in 2017, and this will grow to 80% by 2018 (Zenith 2016). It’s not just videos and social media, either: 60% of all search queries now take place on mobile devices. But: mobile doesn’t […]
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85% of brands didn’t change their opening hours over the bank holiday
Friday, September 01, 2017
mfantis
We’ve all been there, right? Ever visited a store that’s already closed, or call a store that’s supposed to be open and go un-answered? Over the August bank holiday, we took it upon ourselves to review whether or not brands would update their opening hours. When checking the opening hours, we used the brands’ GMB […]
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Google Responds to Facebook’s Business Messenger
Tuesday, July 25, 2017
mfantis
Google have launched chat functionality via their local listing (this is limited to the US, for now). The product allows users to directly message a business owner through a GMB listing. Businesses can then “listen” to the messages, choosing to respond either via SMS or Allo. Customers are advised on the typical business response time […]
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How to optimise your local listings for Apple search
Monday, July 24, 2017
mfantis
When speaking to brands about optimising their local listings, they often respond saying they manage their Google My Business listings in house. But what about Bing? What about Yelp? What about Facebook? Most importantly, with the rise of voice search, what about Apple? Brands are shocked when we show them a live voice search via […]
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What local advertisers need to know about addressable TV advertising
Monday, July 03, 2017
gwarner
ITV recently said that it plans to launch addressable TV within the next 12 months, enabling smaller and local businesses to target ads on a household-by-household basis. Its intention is to persuade smaller advertisers to divert some (or all) of their Facebook and Google ad budget to TV, with the promise of delivering more highly targeted […]
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Digital trends: How are US consumers searching for local businesses?
Thursday, June 29, 2017
gwarner
Often, research into digital behaviour is segmented by age or generation, and by demographic group, but rarely are trends investigated between cities. A new US-focused study by The Local Search Association, which looks at digital media usage for local business discovery across 12 cities, therefore makes for some very interesting reading. More than 8,000 consumers […]
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Breaking Down Local Search into Bitesize Pieces. [SERIES 1] The Foundations of Local Search
Monday, April 03, 2017
admin
  Local Search is a complex but incredible channel that is essentially the last mile in a consumer’s journey to purchase.  The challenge is; it’s not a straight-forward channel to understand or to master. There are many intricacies to Local Search. To get the best chance of improving or increasing awareness for the Local Search […]
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Local Search: How your Small Business can succeed in this channel
Monday, February 27, 2017
Chantel Dollar
Many people think that local search is only beneficial for big enterprise clients that have hundreds of locations, and who will see more astounding results from bulk data syndication and consistency across citation sites and directories. While this is true to a certain extent, there is also great value for small businesses to find in jumping […]
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