Blog

Top 5 reasons why businesses CANNOT afford to waste online reviews
Monday, November 23, 2015
DAC
Venting in a newspaper used to be the closest a customer could get to leaving a bad review of a local business. Nowadays, there are ample opportunities for customers to sound off, be it via Twitter,...
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The top five considerations for local marketing success
Monday, October 26, 2015
mfantis
If trends in media marketing spend are anything to go by, businesses are going local. Local advertising spend is predicted to reach $157.7bn by 2019, a 14% cumulative increase of $139.4 billion in...
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Facebook Roll Out Verification Badge For Local Businesses
Wednesday, October 07, 2015
DAC
Local business pages on Facebook are awaiting their verification badges, after the social media conglomerate announced they were rolling out from 6th October. What this means is that any business...
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Hyperlocal: Is it shaping your marketing? It should
Friday, September 25, 2015
LRegan
Google’s ability to reshape and remodel your business and how you engage with consumers is old news. Hyperlocal is just the latest headline of that story. It’s taken a while to get to this point....
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Best Practices for your Google My Business pages
Friday, April 17, 2015
DAC
Google My Business is a vital piece of any brand’s online and local presence management strategy plus, a key factor in search ranking. Below, DAC’s Rory Scherer guides us through the...
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How Important is Local Search Marketing?
Friday, August 08, 2014
Guest Contributor
Over the course of the past year, I asked 12 prospective clients what they would do if they wanted to find a local business. The overwhelming response from all 12 (as anticipated) was “Google...
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Five Ways Your Landing Pages May Be Missing the Mark
Tuesday, July 15, 2014
Guest Contributor
Whether it’s on a mobile, desktop or tablet device, landing page experiences can make or break your campaign. Staying abreast of best practices, understanding how your audience uses your pages and...
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5 Tips for Managing Reputation at the Local Level
Thursday, April 17, 2014
Sari Stein
How do we get more people talking about us? We have hundreds of franchise locations and most of them don’t have any reviews. How do we get more? Someone left us a scathingly negative or unfair...
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The Importance of Presence (and the Value of Print) in a Fragmented Search Landscape
Wednesday, August 28, 2013
Rebecca Frantz
With search capabilities available at the click of a mouse or a tap of a finger on a mobile device, it can be all too easy to dismiss print directories. However, print is simply not dying on...
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