Blog

Your Google+ Local Questions Answered
Thursday, May 31, 2012
Phil Britton
As with any major change, the shift from Google Places to Google+ Local has raised  many questions about what is happening and what the implications will be. Below is a distillation of answers to...
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Google Pairs Local and Social with Google+ Local
Wednesday, May 30, 2012
Phil Britton
Today Google unleashed another resounding shot across the bow of players in the social and local digital marketing space: Google+ Local.  This move will effectively make Google Place Pages a memory,...
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Can Directory Publishers Continue to Dominate Local Markets?
Tuesday, April 17, 2012
DAC
Recently, directory publisher AT&T reached a deal to sell a majority stake of their Yellow Pages division to Cerberus Capital Management, a deal that values the business at about $1.42 billion in...
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In a Black and White World, Let’s Talk Yellow!
Tuesday, April 03, 2012
Lynn Duffy
Many of you may have seen Chris Silver Smith’ s article this past week ruminating on his prediction from 2007 that the Yellow Pages were ‘toast’. He took some flack back then for his statement...
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How to Increase the Effectiveness of Your Local Directory Ads
Wednesday, March 28, 2012
Amy Rybczynski
Do you get 80% of your leads from your top four markets? Is your franchise aligned to service only certain zip codes? Do you know what directories (if any) your customers are using? Successful local...
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Mobile and Optimised Local Business Listings
Tuesday, April 13, 2010
Michael Orpen
Don’t underestimate the importance of an optimised Local Business listing. We’ve been preaching the benefits of optimising local business listings for some time now. We know that in many cases...
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