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4 Ways to Fight Spam on Google My Business
Tuesday, March 26, 2019
If you’re working hard to get your business locations listed on the Google Local 3-Pack, you know how heartbreaking it is to be outranked by a spam listing. Fortunately, there are ways to fight...
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LOAC 2019: 3 Key Trends Affecting Local Advertising
Tuesday, March 19, 2019
David Ruiz
Here at DAC, we’re all about local—which means keeping up with the latest and greatest developments in the world of local advertising is essential. Last week, I attended the 10th annual Borrell...
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Table for Two? Google Assistant Now Supports Restaurant Reservations
Thursday, March 14, 2019
In May of last year, Google performed a stunning demo of their new Google Assistant feature, Google Duplex. Using an unparalleled level of human voice realism, Duplex was able to book a hair...
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Why Data Management is Only the Beginning of Local Search
Tuesday, March 12, 2019
Every business needs to have its correct name, address, and phone number listed online. In fact, it almost goes without saying: anyone can see the consequences of directing customers to an incorrect...
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February 2019 LPM Roundup
Friday, March 08, 2019
Maintaining optimal listings on Google is an ongoing process. Data decays over time—that’s why it’s so important to keep an eye on your listings to make sure they don’t deteriorate....
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Want to Better Understand the Competitive Landscape? Get Granular
Thursday, February 21, 2019
For many enterprise-level businesses, your biggest competition is other multi-location brands. While you can almost be sure that your main competitor will have locations near yours, that isn’t all...
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How To Help Your Nested Locations Thrive In Local Search
Tuesday, February 12, 2019
Businesses with distributed local footprints face a number of unusual challenges in digital, but few are as time-consuming as nested locations. Think about it: this is the only kind of setup where...
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January 2019 LPM Roundup
Thursday, February 07, 2019
While most of us recovered from our holiday exertions as 2018 ticked over into 2019, Google and other players in local digital continued to hit the news wire with important updates. So let’s...
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How to Win at Local: 4 Ways to Build a Hyperlocal Strategy
Thursday, January 31, 2019
Justin Teng
In our recent post about the STORE18 conference, we referenced Google’s Eric Morris and his idea that “proximity is key to closing the customer”. Of course, if being physically...
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December 2018 LPM Roundup
Tuesday, January 15, 2019
The holiday season is a busy time for everyone whether you work in local digital marketing or not. This makes it especially easy to fall back on the latest news affecting the industry. You need not...
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